WhiteRock is a leader in the sector of SportsAI, which stands at the intersection of sports and artificial intelligence.

We believe that artificial intelligence will play a major role transcending every industry and affecting our daily lives in the not-so-distant future. Sports is no exception. Working with AI experts and academics from all around the world, WhiteRock has developed a deep understanding of the domain as it relates to sports.

Whether it is the automation of the media product of sports, smarter data analytics, more effective training and coaching solutions, potential impact on sports wagering, or applications in augmented and virtual reality (AR/VR), WhiteRock is leading the way by advising companies, structuring transactions, and being a thought-leader in the field of SportsAI