Our Focus

WhiteRock is headquartered in Munich and advises clients on different types of financial transactions (M&A, Strategic Partnerships, Joint Ventures, Capital Raises) with a focus on deals in the sports, entertainment, technology and luxury sectors globally. For example, WhiteRock advises sports team owners on the sale of their team (Sell-Side) or buyers on the acquisition of certain assets (Buy-Side). In addition, WhiteRock raises capital for start-ups in sports & entertainment and actively helps young entrepreneurs achieve their vision.

With offices in New York and Hong Kong, WhiteRock also specializes in forging strategic partnerships across continents in order to open up markets, create new distribution channels, and enable growth opportunities. We take an entrepreneurial approach to each transaction and is always looking to expand its network to create lasting long-term relationships worldwide.


Sports AI





Picture Fashion



Real Estate


Whether you want to sell or buy a business or team, are looking for investors,
or need strategic help with your ideas,
WhiteRock is looking forward to hearing from you.