…It’s not the will to win that matters—everyone has that. It’s the will to prepare to win that matters...

Paul “Bear” Bryant,

Legendary Football Coach

About WhiteRock

WhiteRock is a company unlike any other. We work with winners to help them succeed in a competitive world. We open doors and create opportunities. Our goal is to provide our partners with the tools they need to be a champion. We are the team for teams.

WhiteRock is headquartered in Munich with Offices in Berlin and Lake Nona (USA). We advise clients on different types of financial transactions (M&A, Strategic Partnerships, Joint Ventures, Capital Raises) with a focus on deals in the sports, entertainment, technology and luxury sectors globally.

We specialize in creating strategic partnerships that create real value. WhiteRock bridges the gap between North America and Europe through a powerful network and strong international team that does things differently.

We only take on a limited number of deals to focus on success. Inquire to learn more about the WhiteRock Way.

WhiteRock Leadership Team

WhiteRock advises clients on several initiatives to help find capital, strategic partners, buyers, or exits.

WhiteRock Tino Schuster

Tino Schuster

WhiteRock Frank Utermoehlen

Frank Utermoehlen

WhiteRock Jamie Shortill

James A. Shortill

Our Focus

We have a deep understanding of several industry sectors. We focus on those sectors in which we have an unparalleled network and expertise in Europe, North America, and Asia.


Sports AI








Real Estate


Whether you want to sell or buy a business or team, are looking for investors,
or need strategic help with your ideas,
WhiteRock is looking forward to hearing from you.